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Understanding Business in the Global Economy: A Multi-Level Relationship Approach

Autor Jonathan Swift
en Limba Engleză Paperback – 15 noi 2016
Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
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Specificații

ISBN-13: 9780230241572
ISBN-10: 0230241573
Pagini: 424
Ilustrații: 10 line drawings, 28 tables
Dimensiuni: 189 x 246 x 20 mm
Greutate: 0.68 kg
Ediția:1st ed. 2016
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

Takes a contemporary relationship management approach, which is an increasingly important aspect of managing international business

Notă biografică

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.

Cuprins

Introduction PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS Chapter 1: Why Nations Trade Chapter 2: The Development of International Trade PART II: RELATIONSHIPS AT THE NATIONAL LEVEL Chapter 3: Bilateral and Multilateral Relations Chapter 4: International Trade Law Chapter 5: International Banking & Finance PART III: RELATIONSHIPS AT THE CORPORATE LEVEL Chapter 6: The Internationalisation of Business Chapter 7: Business-to-Business Relationships Chapter 8: Corporate Communications PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL Chapter 9: Personal Communications Chapter 10: Managing People in the International Environment Conclusion: The Future of Business Relationships?