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Thriving in Emerging Markets (Harvard Business Review (Paperback))

Editat de Harvard Business Press
Notă GoodReads:
en Limba Engleză Paperback – May 2011
Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your strategy to capitalize on countries' strengths

- Gain ground on emerging giants

- Compete in China's new high-tech market

- Win the war for talent in developing economies

- Serve the bottom of the pyramid profitably
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Specificații

ISBN-13: 9781422162637
ISBN-10: 142216263X
Pagini: 256
Dimensiuni: 141 x 210 x 18 mm
Greutate: 0.27 kg
Editura: Harvard Business Review Press
Seria Harvard Business Review (Paperback)


Notă biografică

If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.