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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

De (autor) Cuvânt înainte de Chris Brogan
Notă GoodReads:
en Limba Engleză Carte Paperback – 16 Aug 2016
Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media Marketing

Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing gives you:

A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
A proven process to attract followers and fans and convert them into customers and clients
The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, Imgur, LINE, and more
All new information on why, when, and how to use online advertising
Innovative tips for mobile design
Essential advice on content marketing and targeted tactics to enhance your SEO
Why self-expression is the true driver of social media use and how to leverage it for your business
Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
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Specificații

ISBN-13: 9781942952060
ISBN-10: 1942952066
Pagini: 256
Ilustrații: Screen shots throughout
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.36 kg
Ediția: Fourth Edition
Editura: Benbella Books
Colecția BenBella Books

Notă biografică

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Hyder is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by FastCompany.com, and is an oft-quoted social media expert. Hyder has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.

Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a “zen master of marketing.”

When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.