The Right Way to Do Good: How to Engage, Activate, and Inspire Young People
Autor Aria Fingeren Limba Engleză Hardback – 18 mai 2021
Young people have more buying power than any generation that has come before them, and these young people want to know that the brands they give their money stand for something that they believe in. In fact, in just the first month of the COVID crisis in the US, over 2/3 of young people said that they wanted brands to tell them exactly how they were taking care of their employees, not to mention how they were positively contributing to crisis relief.
Harnessing her own expertise, her organization DoSomething’s 25+ years of proprietary data, and her interviews with numerous CEOs and CMOs of Fortune 500 companies and unicorn tech start-ups, Aria Finger has developed five rules for engaging, inspiring, and activating young people in the market, workplace, school, and wherever else you’re trying to reach them.
In The Right Way to Do Good,Aria:
- Shows how each rule works in real-life situations.
- Gives readers the tools they need to implement the five rules in their own companies and non-profit organizations.
- Maps a path for leaders and their organizations to better understand young people, succeed in connecting with them, and converting them into advocates for your brand.
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Specificații
ISBN-13: 9781400223985
ISBN-10: 1400223989
Pagini: 240
Editura: HarperCollins Leadership
Colecția HarperCollins Leadership
Locul publicării:Nashville, United States
ISBN-10: 1400223989
Pagini: 240
Editura: HarperCollins Leadership
Colecția HarperCollins Leadership
Locul publicării:Nashville, United States
Descriere
Aria
Finger,
CEO
of
the
world’s
largest
digital
platform
focused
exclusively
on
young
people
and
activism,
teaches
you
how
to
connect
with
the
coveted
younger
audience
who
choose
to
buy
from
brands
that
make
a
positive
impact
on
their
employees
and
the
planet.
Young people have more buying power than any generation that has come before them, and these young people want to know that the brands they give their money stand for something that they believe in. In fact, in just the first month of the COVID crisis in the US, over 2/3 of young people said that they wanted brands to tell them exactly how they were taking care of their employees, not to mention how they were positively contributing to crisis relief.
Harnessing her own expertise, her organization DoSomething’s 25+ years of proprietary data, and her interviews with numerous CEOs and CMOs of Fortune 500 companies and unicorn tech start-ups, Aria Finger has developed five rules for engaging, inspiring, and activating young people in the market, workplace, school, and wherever else you’re trying to reach them.
In The Right Way to Do Good,Aria:
Young people have more buying power than any generation that has come before them, and these young people want to know that the brands they give their money stand for something that they believe in. In fact, in just the first month of the COVID crisis in the US, over 2/3 of young people said that they wanted brands to tell them exactly how they were taking care of their employees, not to mention how they were positively contributing to crisis relief.
Harnessing her own expertise, her organization DoSomething’s 25+ years of proprietary data, and her interviews with numerous CEOs and CMOs of Fortune 500 companies and unicorn tech start-ups, Aria Finger has developed five rules for engaging, inspiring, and activating young people in the market, workplace, school, and wherever else you’re trying to reach them.
In The Right Way to Do Good,Aria:
- Shows how each rule works in real-life situations.
- Gives readers the tools they need to implement the five rules in their own companies and non-profit organizations.
- Maps a path for leaders and their organizations to better understand young people, succeed in connecting with them, and converting them into advocates for your brand.