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The Medium is the Massage: An Inventory of Effects: Penguin Modern Classics

Autor Marshall McLuhan
Notă:  5.00 · o notă - 1 recenzie 
en Limba Engleză Paperback – 25 sep 2008
In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media,The Medium is the Massageis a unique study of human communication in the twentieth century, published in Penguin Modern Classics

Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classicThe Medium is the Massageillustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.

How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. Among his other works areThe Mechanical Bride(1951),The Gutenberg Galaxy(1962) andUnderstanding Media(1964).

Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller.

If you enjoyedThe Medium is the Massage, you might like Bruno Munari'sDesign as Art, also available in Penguin Modern Classics.

'The media prophet of the 1960s'
The New York Times

'In the tumult of the digital revolution, McLuhan is relevant anew'
Wired
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Specificații

ISBN-13: 9780141035826
ISBN-10: 014103582X
Pagini: 160
Ilustrații: Fully illustrated throughout
Dimensiuni: 111 x 181 x 12 mm
Greutate: 0.12 kg
Editura: Penguin Books
Colecția Penguin Classics
Seria Penguin Modern Classics

Locul publicării:London, United Kingdom

Recenzii de la cititorii Books Express


ciprian grigorescu a dat nota:

Penguin Books, si in special seria "Penguin on Design", parte din seria larga Penguin Modern Classics, nu dezamageste. Cartea este editata si gandita superb, textul este lejer si convingator iar imaginile sunt alese perfect pentru a complementa ideile revolutionare ale lui McLuhan. McLuhan foloseste un vocabular cat se poate de la indemana pentru a ilustra idei legate de viata contemporana, inca valabile si in ziua de astazi, dupa apoape 60 de ani de la publicarea primei editii a The Medium is the Massage. Inauntrul ei vei gasi informatii legate de felul in care mintea iti este construita acum, total diferit de felul in care era construita inainte de evolutia masiva a tehnologiei. Vei afla de ce sistemul educational este total dat peste cap. Vei afla de ce exista o discrepanta culturala atat de mare intre generatii. Si nu in ultimul rand vei afla ce te face pe tine diferit de ceilalti intr-o lume in care informatiile si experientele de care avem parte sunt la indemana oricui. O carte superba, atat din punct de vedere vizual, cat si din punct de vedere informational. Un must have in biblioteca oricarei persoane ce vrea sa inteleaga societatea contemporana.

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Notă biografică

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.