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The Employer Brand

Autor HELEN ROSETHORN
en Limba Engleză Hardback – 2 iul 2009
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. This book explores some of the shortcomings of employer branding initiatives. It offers different techniques that organisations need to embrace in order to make the most of their employer brand.
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Specificații

ISBN-13: 9780566088995
ISBN-10: 0566088991
Pagini: 150
Dimensiuni: 172 x 244 x 21 mm
Greutate: 0 kg
Editura: GOWER PUBLISHING LTD
Locul publicării:United Kingdom