The Customer–Driven Playbook – Converting Customer Insights into Successful Products
Autor Travis Lowdermilk, Jessica Richen Paperback – 27 iun 2017
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Specificații
ISBN-13: 9781491981276
ISBN-10: 149198127X
Pagini: 254
Dimensiuni: 177 x 232 x 18 mm
Greutate: 0.41 kg
Editura: O'Reilly
ISBN-10: 149198127X
Pagini: 254
Dimensiuni: 177 x 232 x 18 mm
Greutate: 0.41 kg
Editura: O'Reilly
Notă biografică
Travis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products.
To learn more about Travis, visit: www.travislowdermilk.com
To learn more about Travis, visit: www.travislowdermilk.com
Jessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of experience in the software industry, Jessica has lead teams through customer and product development using Lean strategies.
Descriere
The Customer-Driven Playbook details a complete end-to-end process to help large teams and organizations learn from their customers, conceptualize new ideas, and build products their customers will love.