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The CIM Handbook of Strategic Marketing: Professional Development

Autor Colin Egan, Market Analyst Thomas, Michael
en Limba Engleză Hardback – 31 iul 1998
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
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Specificații

ISBN-13: 9780750626132
ISBN-10: 0750626135
Pagini: 298
Ilustrații: illustrations
Dimensiuni: 197 x 255 x 24 mm
Greutate: 0.79 kg
Editura: Taylor & Francis Ltd.
Colecția Professional Development
Seria Professional Development


Public țintă

Senior executives; Marketing practitioners; CIM training course participants; Libraries