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The Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne (Cărți Blue Ocean Strategy - Strategia oceanului albastru)

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en Limba Engleză Carte Paperback – 14 Feb 2017
The seminal book Blue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of focusing on noncustomers and creating “blue oceans”: uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide—the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne’s latest Harvard Business Review article, “Red Ocean Traps.”

Whether or not you’re familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework—and help you implement it in your organization.
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Specificații

ISBN-13: 9781633692749
ISBN-10: 1633692744
Pagini: 240
Dimensiuni: 140 x 210 x 23 mm
Greutate: 0.25 kg
Editura: Harvard Business Review
Colecția Harvard Business Review Press
Seria Cărți Blue Ocean Strategy - Strategia oceanului albastru


Notă biografică

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of strategy and international management at INSEAD in Fontainebleau, France, and codirector of the INSEAD Blue Ocean Strategy Institute. He is the coauthor, along with Renée Mauborgne, of the book Blue Ocean Strategy, Expanded Edition (2015). Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD in Fontainebleau, France, and codirector of the INSEAD Blue Ocean Strategy Institute. She is coauthor, along with W. Chan Kim, of Blue Ocean Strategy, Expanded Edition (2015). See blueoceanstrategy.com.