Cantitate/Preț
Produs

The Attention Merchants: Bestsellers cărți despre atenție

Autor Tim Wu
en Limba Engleză Paperback – 7 sep 2017

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention.

Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same.

He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.

Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (2) 7827 lei  3-5 săpt. +1537 lei  7-13 zile
  ATLANTIC BOOKS LTD – 7 sep 2017 7827 lei  3-5 săpt. +1537 lei  7-13 zile
  Random House LLC US – 5 sep 2017 8475 lei  18-23 zile +787 lei  7-13 zile

Din seria Bestsellers cărți despre atenție

Preț: 7827 lei

Puncte Express: 117

Preț estimativ în valută:
14100 1624$ 1286£

Carte disponibilă

Livrare economică 18 aprilie-02 mai
Livrare express 04-10 aprilie pentru 2536 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781782394853
ISBN-10: 1782394850
Pagini: 416
Dimensiuni: 131 x 198 x 34 mm
Greutate: 0.4 kg
Editura: ATLANTIC BOOKS LTD
Seria Bestsellers cărți despre atenție


Notă biografică

Tim Wu