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Start with Why: How Great Leaders Inspire Everyone to Take Action: Start With Why

Autor Simon Sinek
Notă:  4.00 · 7 note - 1 recenzie 
en Limba Engleză Hardback – oct 2009 – vârsta de la 18 ani
De ce multe persoane și organizații sunt mai inventive, mai pionieri și de succes mai mult decât altele? Și de ce sunt ei capabili ca să repete succesul lor din nou și din nou? 
În business, nu contează ce faci, contează de ce o faci. Începeți să analizați liderii precum Martin Luther Hing Jr și Steve Jobs și o să începeți să descoperiți că ei gândeau la fel amândoi au început cu ''de ce''. Simon Sinek explică cadrul necesar pentru ca întremprinderile să se deplaseze dreptat, știind ce fac și cum o fac și apoi să pună întrebarea mai importantă''de ce''.
De ce facem cea ce facem? De ce existăm? Învață să răspunzi la întrebările astea poți să dezvălui secretul afacerilor inspirate. Sinek explică ceea ce este cu adevărat necesar să conducă și să inspire și cum poate cineva să învețe cum să o facă.
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Specificații

ISBN-13: 9781591842804
ISBN-10: 1591842808
Pagini: 246
Dimensiuni: 140 x 218 x 25 mm
Greutate: 0.34 kg
Editura: Portfolio
Seria Start With Why


Recenzii de la cititorii Books Express


Ina Fabian a dat nota:

Even if I read this book for work, I really enjoy it. I’ve been already using the ‘The Golden Circle’ method for 2 years in content writing for many marketing materials and it has been very useful. Now that I read Simon Sinek’s book, I understood even more that this method is related to human behaviour. WHY is the common generator of our lives and we should be able to answer to it in every situation. My favourite quote: ‘We’re looking for people to stand shoulder-to-shoulder with us in pursuit of the same goal. We’re not interested in sitting across a table from each other in pursuit of a sweeter deal.’

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Descriere scurtă


Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.


Descriere


Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
 

Notă biografică

Simon Sinek

Recenzii

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
ReadingStart With Whyagain reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too.I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
A powerful and penetrating exploration of what separates great companies and great leaders from the rest