Star Brands: A Brand Manager's Guide to Build, Manage & Market BrandsDe (autor) Carolina Rogoll Cuvânt înainte de Debbie Millman
en Limba Engleză Paperback – 02 Jun 2015
The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself.
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