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Social Media Communication

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en Limba Engleză Carte Paperback – 20 Jul 2017
InthesecondeditionofSocialMediaCommunication:Concepts,Practices,Data,LawandEthics,JeremyHarrisLipschultzpresentsawide-scale,interdisciplinaryanalysisandguidetosocialmedia.ExaminingplatformssuchasFacebook,Instagram,Snapchat,LinkedIn,YouTubeandPinterest,thebookexploresandanalyzesjournalism,broadcasting,publicrelations,advertisingandmarketing.Lipschultzfocusesonkeyconcepts,bestpractices,dataanalyses,lawandethics--allpromotingthecriticalthinkingprofessionalsandstudentsneedtousenewnetworkingtoolseffectivelyandtonavigatesocialandmobilemediaspaces.Featuringhistoricalmarkersandcontemporarycasestudies,essaysfromsomeoftheindustry'sleadingsocialmediainnovators,andacomprehensiveglossary,thispractical,multipurposetextbookgivesreaderstheresourcesthey'llneedtobothevaluateandutilizecurrentandfutureformsofsocialmedia.
Formoreinformationaboutthebook,supplementaryupdatesandteachingmaterials,followtheSocialMediaCommunicationFacebookpage,@JeremyHLonTwitterandtheUNOSocialMediaLabonSlideShare.
Facebook:
www.facebook.com/SocialMediaCommunication
Twitter:
@JeremyHL#UNOSML#SMC2018#SMProfs
SlideShare:
www.slideshare.net/jeremylipschultz
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Specificații

ISBN-13: 9781138229778
ISBN-10: 1138229776
Pagini: 375
Ilustrații: 9 black & white tables, 45 black & white halftones
Dimensiuni: 179 x 228 x 27 mm
Greutate: 0.65 kg
Ediția: 2nd ed. Revised
Editura: Taylor & Francis Ltd.