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Sensory Evaluation Practices

Autor Herbert Stone, Rebecca N. Bleibaum, Heather A. Thomas
en Limba Engleză Paperback – 23 oct 2020
Sensory Evaluation Practices, Fifth Edition,presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes.


  • Emphasizes the importance of scientific sensory methodology used to measure and understand consumer perception
  • Illustrates the importance of planning, managing and communicating product sensory information in a way that is actionable to developers, marketers and legal counsel
  • Presents how sensory science is becoming more influential at the front end of innovation
  • Discusses measurement, the design of experiments, and how to understand key sensory drivers that most influence consumers
  • Explores the global nature of products and how companies can benefit by having fundamental training programs in sensory and consumer science
  • Contains demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments
  • Includes worked examples for interpreting and displaying results
  • Features a new chapter on how to get your research published
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Specificații

ISBN-13: 9780128153345
ISBN-10: 0128153342
Pagini: 480
Dimensiuni: 191 x 234 x 29 mm
Greutate: 0.82 kg
Ediția:5
Editura: ELSEVIER SCIENCE

Public țintă

Those working in product development, including sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes.

Cuprins

1. Introduction to Sensory Evaluation 2. The Organization and Operation of a Sensory Evaluation Program 3. Measurement 4. Test Strategy and Design of Experiments 5. Discrimination Testing 6. Descriptive Analysis 7. Consumer Affective Testing 8. Business Applications (Expanded) 9. How to Get Your Research Published 10. Epilogue


Descriere

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods, such as laddering, design thinking, emotional profiling, and applications of qualitative and consumer co-creation and immersive techniques are explored. This book will be an ideal reference for sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes.

 

 

 

  • Emphasizes the importance of scientific sensory methodology used to measure and understand consumer perception
  • Illustrates the importance of planning, managing and communicating product sensory information in a way that is actionable to developers, marketers and legal counsel
  • Presents how sensory science is becoming more influential at the front end of innovation
  • Discusses measurement, the design of experiments, and how to understand key sensory drivers that most influence consumers
  • Explores the global nature of products and how companies can benefit by having fundamental training programs in sensory and consumer science
  • Contains demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments
  • Includes worked examples for interpreting and displaying results
  • Features a new chapter on how to get your research published