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Sams Teach Yourself Google Analytics in 10 Minutes

Autor Michael Miller
en Limba Engleză Paperback – 8 iul 2010
Google Analytics is a free service offered by Google that generates detailed statistics about website visitors. The service tracks visitors from all referring websites, include search engines, pay-per-click (PPC) advertising networks (such as Google AdWords), display advertisements, email marketing, and other sources. Unlike competing web analytics services, Google Analytics is aimed at both webmasters and marketers -- and as such is especially useful in tracking marketing-related information, including that related to ecommerce. Sams Teach Yourself Google Analytics in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily use Google Analytics. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help you avoid problems. This book will provide beginner and experienced users alike with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Google Analytics pitfalls, and is written in a clear easy to understand format.
  • Google Analytics is a free service offered by Google that generates detailed statistics about website visitors
  • Google Analytics is especially useful in tracking marketing-related information, including that related to e-commerce
  • This book helps marketers make sense of the sometimes bewildering array of reports and data that Google Analytics makes available, and how to best apply it
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Specificații

ISBN-13: 9780672333200
ISBN-10: 0672333201
Pagini: 218
Ilustrații: Illustrations
Dimensiuni: 143 x 208 x 12 mm
Greutate: 0.27 kg
Ediția:1
Editura: Sams
Locul publicării:Indianapolis, United States

Descriere

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
 
10 minutes is all you need to learn how to…
  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

Cuprins

Introduction vi
1 A 10-Minute Guide to Web Analytics 1
2 Creating a Google Analytics Account 9
3 Adding Google Analytics to Your Website 15
4 Using the Google Analytics Dashboard 25
5 Customizing Data in the Dashboard 39
6 Tracking Visitors 51
7 Analyzing Traffic Sources 69
8 Analyzing Top Content 79
9 Tracking AdSense Performance 91
10 Viewing the Site Overlay Report 101
11 Tracking AdWords Traffic 105
12 Tracking Ecommerce 113
13 Measuring Site Search Usage 123
14 Setting Up Goals and Funnels 131
15 Using Event Tracking 139
16 Creating Custom Reports 145
17 Filtering Data 155
18 Customizing the Google Analytics Tracking Code 163
19 Creating User-Defined Visitor Types 167
20 Filtering Out Internal Traffic 171
21 Tracking Error Pages and Broken Links 179
22 Tracking File Downloads 183
23 Tracking Full Referring URLs 187
24 Identifying Poorly Performing Pages 191
25 Fixing Problem Pages with Website Optimizer 197
Index 205

Notă biografică

Michael Miller has written more than 100 nonfiction books over the past two decades. His best-selling titles include Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Wikipedia in 10 Minutes, Windows 7 Your Way, Googlepedia: The Ultimate Google Resource, Using Google AdWords and AdSense, The Complete Idiot’s Guide to Search Engine Optimization, and The Ultimate Web Marketing Guide. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. For more information about Mr. Miller and his writing, visit his website at www.molehillgroup.com or email him at ga@molehillgroup.com.

Textul de pe ultima copertă

"Sams Teach Yourself Google Analytics(TM) in 10 Minutes" gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performance-and improve it! 10 minutes is all you need to learn how to...
  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn