Cantitate/Preț
Produs

Routledge Handbook of Service Research Insights and Ideas


en Limba Engleză Hardback – mar 2020

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research.

Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience.

This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.

Citește tot Restrânge

Preț: 129093 lei

Preț vechi: 141861 lei
-9%

Puncte Express: 1936

Preț estimativ în valută:
24733 26790$ 21210£

Carte tipărită la comandă

Livrare economică 10-24 mai

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780815372530
ISBN-10: 0815372531
Pagini: 624
Dimensiuni: 171 x 248 mm
Greutate: 0 kg
Editura: Taylor & Francis