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Revenue Management: A Path to Increased Profits

Autor Ronald Huefner
en Limba Engleză Paperback – 16 iul 2011
This book will present the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is added to the existing marketing, modeling, and industry-specific literatures. Only a handful of references exist in the accounting/finance literatures at this time.
The reader will benefit from a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, as reflected in the various literatures of this field. These will be then integrated with managerial accounting and finance concepts so that the reader has a framework for the analysis of revenue management decisions.
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Paperback (2) 13169 lei  38-45 zile
  McGraw Hill Education – 16 iul 2011 13169 lei  38-45 zile
  Business Expert Press – 28 mai 2015 14548 lei  38-45 zile

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Specificații

ISBN-13: 9781606491416
ISBN-10: 1606491415
Pagini: 160
Dimensiuni: 155 x 230 x 10 mm
Greutate: 0.22 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United States

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