Strategia oceanului albastru
Autor Renée Mauborgne et al.
9 noi 2015
Paperback
Preț: 59.00 lei
9-13 zile
Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy.