Cantitate/Preț
Produs

R For Marketing Research and Analytics: Use R!

Autor Chris Chapman, Elea McDonnell Feit
en Limba Engleză Paperback – 8 apr 2019
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.
With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code. 
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (2) 41368 lei  39-44 zile +27569 lei  7-13 zile
  Springer International Publishing – 25 mar 2015 44070 lei  3-5 săpt. +27569 lei  7-13 zile
  Springer International Publishing – 8 apr 2019 41368 lei  39-44 zile

Din seria Use R!

Preț: 41368 lei

Preț vechi: 51710 lei
-20%

Puncte Express: 621

Preț estimativ în valută:
7926 8585$ 6797£

Carte tipărită la comandă

Livrare economică 06-11 mai

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783030143152
ISBN-10: 3030143155
Pagini: 455
Ilustrații: XX, 487 p. 151 illus., 69 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.77 kg
Ediția:2nd ed. 2019
Editura: Springer International Publishing
Colecția Springer
Seria Use R!

Locul publicării:Cham, Switzerland

Cuprins

Chapter 1: Welcom to R.- Chapter 2: An Overview of the R Language.- Chapter 3: Describing Data.- Chapter 4: Relationships Between Continuous Variables.- Chapter 5: Comparing Groups: Tables and Visualizations.- Chapter 6: Comparing Groups: Statistical Tests.- Chapter 7: Identifying Drivers of Outcomes: Linear Models.- Chapter 8: Reducing Data Complexity.- Chapter 9: Assorted Linear Modeling Topics.- Chapter 10: Confirmatory Factor Analysis and Structural Equation Modeling.- Chapter 11:  Segmentation: Clustering and Classification.- Chapter 12:  Association Rules for Market Basket Analysis.- Chapter 13: Choice Modeling.- Chapter 14: Marketing Mix Models.- Appendix A: R Versions and Related Software.- Appendix B: Scaling Up.- Appendix C: Packages Used.- Appendix D: Online Materials and Data Files.


Notă biografică

Chris Chapman PhD is a Principal Quantitative Researcher at Google, and an author of Chapman & Feit, R for Marketing Research and Analytics (Springer, 2015). In the broader industry, he is chair of the 2017 Advanced Research Techniques Forum, past President of the American Marketing Association’s Practitioner Council, and a member of several other conference and industry committees. Chris is the internal “conjoint analysis evangelist” at Google, and an enthusiastic contributor to the quantitative marketing community outside, where he regularly presents research innovations and teaches workshops on R, conjoint analysis, strategic modeling, and other analytics topics.
Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow of Marketing at The Wharton School. She enjoys making quantitative methods accessible to a broad audience and teaches workshops and courses on advertising measurement, marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods.  She is active in the organizing committees for practitioner conferences including AMA Advanced Research Techniques Forum and INFORMS Business Analytics and is an author of Chapman & Feit, R for Marketing Research and Analytics (Springer, 2015).
 
 


Textul de pe ultima copertă

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.
With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code. 


Caracteristici

Introduces R specifically for marketing applications
Provides the background in R syntax necessary to accomplish immediate tasks
Includes updated R code and packages
Presents a complete approach to teaching marketing analytics in the classroom or via self-study
Features end of chapter exercises for self-study as well as classroom slides for instructors

Descriere

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis.
With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
The 2nd edition increases the book’s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code. 


Recenzii

“The monograph presents various numerous illustrations for R language, with setting the data, applying R codes, and interpreting the results obtained. It is written in a very friendly attitude to readers, giving an immediate practical guide to solving real marketing research problems.” (Stan Lipovetsky, Technometrics, Vol. 58 (3), August, 2016)
“R for Marketing Research and Analytics is a clearly written, well-organized, comprehensive, and readable guide to using R … for marketing research and analytics. … For many readers—even for those who know R and have marketing research and analytics experience—this book can be a valuable resource. … used as a reference by marketing researchers and analysts, by engineering and business practitioners who wish to learn more about the analyses of customer and marketing data … .” (R. Jean Ruth, Interfaces, Vol. 46 (3), May-June, 2016)
“The authors take care to guide the reader through the difficult task of data analysis of marketing data with R. … It is well written, in a colloquial and friendly tone. The reader often has the feeling that the authors talk directly to her. … I find the book to be a very welcome addition to the Use R! series and the marketing research and business analytics world. I can wholeheartedly recommend it … .” (Thomas Rusch, Journal of Statistical Software, Vol. 67 (2), October, 2015)