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Producing Mass Entertainment: The Serial Life of the Yellow Kid: Studies in Comics and Cartoons

Autor Christina Meyer
en Limba Engleză Paperback – 20 noi 2019
Emerging mass culture in nineteenth-century America was in no small way influenced by the Yellow Kid, one of the first popular, serial comic figures circulating Sunday supplements. Though comics existed before, it was through the growing popularity of full-color illustrations printed in such city papers as Inter Ocean (Chicago) and the World (New York) and the implementation of regular, weekly publications of the extra sections that comics became a mass-produced, mass-distributed staple of American consumerism. It was against this backdrop that one of the first popular, serial comic figures was born: the Yellow Kid.
 
Producing Mass EntertainmentThe Serial Life of the Yellow Kid offers a new take on the emergence of the Yellow Kid comic figure, looking closely at the mass appeal and proliferation of the Yellow Kid across different media. Christina Meyer identifies the aesthetic principles of newspaper comics and examines the social agents—advertising agencies, toy manufacturers, actors, retailers, and more—responsible for the Yellow Kid’s successful career. In unraveling the history of comic characters in capitalist consumer culture, Meyer offers new insights into the creation and dissemination of cultural products, reflecting on modern artistic and merchandising phenomena.
 
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Specificații

ISBN-13: 9780814255605
ISBN-10: 0814255604
Pagini: 264
Ilustrații: 35 b&w
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.39 kg
Ediția:1
Editura: Ohio State University Press
Colecția Ohio State University Press
Seria Studies in Comics and Cartoons


Recenzii

“The author builds on and engages in a thoughtful, critical dialogue with previous scholarship on the Yellow Kid in ways that will make a major contribution to the field of comics studies.” —Mark McKinney

“This book offers new and nuanced readings of R. F. Outcault’s famous character. It details how the commercial phenomenon that was the Yellow Kid was vital to the development of comics in the United States. The depth and breadth of scholarship is remarkable.” —Lara Saguisag

“Meyer’s exceptional work radically repositions comic strips and makes us see them as a vast enterprise of serial narrative with complex and interlocking features and something far greater than just episodic graphics and texts.”—Ian Gordon

Notă biografică

Christina Meyer is Visiting Professor in American Studies at the University of Hamburg, Germany. She is the author of War and Trauma Images in Vietnam War Representations.

Cuprins

 
List of Figures ii
Abbreviations ix
Acknowledgements xiv
   
   
Introduction 1
Chapter 1Diffusions, or How did the Yellow Kid Go Serial?24
Chapter 2Serial Aesthetics and Consumption Practices of the Yellow Kid Comic-Tableaux86
Chapter 3The Comic-Tableaux’ Branching Areas of Interest140
Chapter 4Spawning Continuation? Dynamics of Repetition and Variation, Once More180
ConclusionSerial Returns, or The Afterlife of the Yellow Kid?224
   
   
Bibliography 241
 
 

Descriere

Investigates the historical factors, practices, and strategies involved in the production and proliferation of the Yellow Kid comics.