
Cărți de Philip Kotler

Philip Kotler (born 27 May 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He gave the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He also developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as,"The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015, Democracy in Decline: Rebuilding its Future in 2016, "Advancing the Common Good" in 2019, and Brand Activism: From Purpose to Action in 2018.


Strategic Marketing For Health Care Organizations: Building A Customer–Driven Health System

Marketing 5.0: Technology for Humanity

Managing Customer Experience and Relationships: A Strategic Framework

Marketing Management, Global Edition

Winning Global Markets: How Businesses Invest and Prosper in the World′s High–Growth Cities

Market Your Way to Growth: 8 Ways to Win

HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt): The Hamilton Approach to Economic Growth and Policy
Harvard Business Review

Winning At Innovation: The A-to-F Model

Kellogg on Marketing

Marketing 3.0: From Products to Customers to the Human Spirit
Marketing Kotler

Marketing Places

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Bestsellers cărți marketing engleză

Kotler On Marketing

Marketing: An Introduction

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

B2B Brand Management

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

A Stakeholder Approach to Corporate Social Responsibility

Die neue Dimension des Marketings

Building Global Biobrands: Taking Biotechnology to Market

Kellogg on Advertising and Media: The Kellogg School of Management

Ten Deadly Marketing Sins: Signs and Solutions

Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Marketing Moves: A New Approach to Profits, Growth, and Renewal

H2H Marketing: The Genesis of Human-to-Human Marketing

Markplus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony

Principles of Marketing, Global Edition

Marketing: An Introduction, Global Edition

Grundlagen des Marketing
Pearson Studium - Economic BWL

Social Marketing: Behavior Change for Social Good

Social Marketing - International Student Edition: Behavior Change for Social Good

Social Media Marketing: A Practitioner Guide
Opresnik Management Guides, nr. 2

Marketing-Management
Pearson Studium - Economic BWL

2017 Mylab Marketing with Pearson Etext -- Access Card -- For Marketing: An Introduction

Marketing for Competitiveness

Transformational Sales: Making a Difference with Strategic Customers

Democracy in Decline: Rebuilding its Future

A Framework for Marketing Management, Global Edition

Confronting Capitalism: Real Solutions for a Troubled Economic System

The Way of the Warrior in Business: Battling for Profits, Power, and Domination - And Winning Big!

High Visibility, Third Edition

Ingredient Branding: Making the Invisible Visible

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Social Marketing to Protect the Environment: What Works

Advancing the Common Good

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Marketing Management

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

Principles of Marketing: European Edition

Euro Marketing Management

Social Marketing für eine bessere Welt

Principles of Marketing with MyMarketingLab Pack

Marketing: An Introduction

Chaotics

Marketing An Introduction

Marketing Management

Framework for Marketing Management Value Package (Includes Interpretive Simulations Access Group B)

Framework for Marketing Management Value Package (Includes Marketing Planpro Premier)

Marketing Management Value Package (Includes Brand You)

A Framework for Marketing Management

Strategic Marketing for Non-Profit Organizations: United States Edition

Marketing Management: Analysis, Planning, Implementation and Control

Marketing 4.0

Principles of Marketing European Edition

Marketing 3.0

Marketing for Hospitality and Tourism

GOOD WORKS!
Management

Principles of Marketing: Horizon Edition

Framework for Marketing Management: Integrated PharmaSim Simulation Experience

Building Strong Congregations
