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Museum Store: The Manager's Guide, Third Edition: Basic Guidelines for the New Museum Store Manager: Museum Store Association, cartea 1

Autor Museum Store Association
en Limba Engleză Mixed media product – 15 ian 2014
Museum Store: The Managers Guide is a functional guide for any store manager who needs guidance about ethical merchandising, tracking sales and spending, managing volunteers and much more. This eight-chapter volume includes a myriad of supportive worksheets: balance sheets, cash flow projection, cost of goods, open to buy, operating budget, profit and loss statement, sales and cash receipts, employee evaluations, and volunteer job descriptions. It provides guidance from experienced store managers and allows the novice to evaluate a store’s performance. A great resource for every back office!
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Specificații

ISBN-13: 9781611328714
ISBN-10: 1611328713
Pagini: 106
Ilustrații: CD with 40 tables and sample forms
Dimensiuni: 216 x 279 x 10 mm
Greutate: 0.31 kg
Ediția:Third Edition
Editura: Left Coast Press Inc
Colecția Left Coast Press
Seria Museum Store Association


Notă biografică

Founded in 1955, the Museum Store Association is a nonprofit, international association organized to advance the success of cultural commerce and of the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps retail professionals at cultural institutions better serve their organizations and the public. MSA supports museum stores through annual meetings, regional chapters, networking, and professional resources. Visit www.museumstoreassociation.org.

Cuprins

Chapter 1: The Retail Store: An Integral Part of the Museum Chapter 2: Building Budgets and Tracking Stats Chapter 3: Managing Merchandising Chapter 4: Designing Displays Chapter 5: Managing Staff Chapter 6: Creating Great Customer Service Chapter 7: Developing Effective Marketing Chapter 8: Setting up Shop Online Terms and Definitions

Descriere

Museum Store: The Managers Guide is chock full of functional advice, forms, and examples for any museum store manager who wants to increase visibility and sales and expand their customer base.