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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

De (autor) , ,
Notă GoodReads:
en Limba Engleză Carte Hardback – 22 Aug 2008
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum
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Specificații

ISBN-13: 9780787996918
ISBN-10: 0787996912
Pagini: 544
Dimensiuni: 185 x 235 x 35 mm
Greutate: 1.01 kg
Ediția: 2nd Edition
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Museum professionals: Managers of museums, history and science centers, zoos, and botanical gardens; Museum patrons: board members, corporate partners, and donors for these institutions; Museum education: professors and students of arts marketing; Museum associations, and consultants