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Museum Management and Marketing: Leicester Readers in Museum Studies

Editat de Richard Sandell, Robert R. Janes
en Limba Engleză Paperback – 28 feb 2007
Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
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Specificații

ISBN-13: 9780415396295
ISBN-10: 0415396298
Pagini: 420
Ilustrații: 24 black & white tables
Dimensiuni: 175 x 245 x 25 mm
Greutate: 0.79 kg
Ediția:1
Editura: Routledge
Seria Leicester Readers in Museum Studies


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Textul de pe ultima copertă

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.