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Multimodal Metaphor: Applications of Cognitive Linguistics [ACL], cartea 11

Editat de Charles J. Forceville, Eduardo Urios-Aparisi
en Limba Engleză Hardback – 16 sep 2009
AD> "Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society. Citește tot Restrânge

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Specificații

ISBN-13: 9783110205152
ISBN-10: 3110205157
Pagini: 484
Ilustrații: 115 schw.-w. Abb.
Dimensiuni: 163 x 238 x 40 mm
Greutate: 0.77 kg
Editura: De Gruyter
Colecția De Gruyter Mouton
Seria Applications of Cognitive Linguistics [ACL]

Locul publicării:Berlin/Boston

Notă biografică

Charles J. Forceville, Universiteit van Amsterdam, The Netherlands; Eduardo Urios-Aparisi, University of Connecticut, USA.