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Mobile Electronic Commerce


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en Limba Engleză Carte Paperback – 30 Aug 2019
Mobilecommercetransactionscontinuetosoar,drivenlargelybytheever-increasingadoptionanduseofsmartphonesandtablets.Theuseofthistechnologygivesconsumerstheflexibilitytoshopwheneverandwherevertheywant.MobileElectronicCommerce:Foundations,Development,andApplicationsaddressestheroleofindustry,academia,scientists,engineers,professionals,andstudentsindevelopinginnovativenewmobilecommercetechnologiesandsystemstofurtherimprovetheconsumerexperience.Italsodiscussestheimpactofmobilecommerceonsociety,economics,culture,organizations,government,industry,andourdailylives.


Thisbookbringstogetherexpertsfrommultipledisciplinesinindustryandacademiatostimulatenewthinkinginthedevelopmentandapplicationofmobilecommercetechnology.Thebookcoversimportantmobilecommercetopics,suchascriticalinfrastructuremanagement,mobilesecurityissues,newapplicationsandservices,emergingdevelopmentarchitectures,mobilebusinesssolutions,andfutureresearchopportunities.


Inadditiontoitsmultidisciplinaryapproach,thebookalsoprovidesacross-culturalapproachintendedtoovercomeculturalbarriersandacceleratemobilecommerceadvancementintheglobaleconomy.Authorsandresearchersfromaroundtheworlddiscussabroadspectrumofmethods,tools,andguidelinesfordesigningmobilecommercesystemsandservicesindifferentcultures.
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Specificații

ISBN-13: 9780367378141
ISBN-10: 0367378140
Pagini: 503
Dimensiuni: 156 x 235 mm
Greutate: 0.75 kg
Editura: Taylor & Francis Ltd.