Maximum Influence: The 12 Universal Laws of Power Persuasion
Autor Mortensenen Limba Engleză Paperback – iul 2004
Combining scientific research and real-world studies, this is the first and only complete catalog of proven techniques for persuasion, influence, and motivation.
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Specificații
ISBN-13: 9780814472583
ISBN-10: 0814472583
Pagini: 240
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.38 kg
Editura: McGraw-Hill Education LLC
Colecția Amacom
Locul publicării:United Kingdom
ISBN-10: 0814472583
Pagini: 240
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.38 kg
Editura: McGraw-Hill Education LLC
Colecția Amacom
Locul publicării:United Kingdom
Cuprins
"Foreword
Acknowledgments
Introduction
1. Power of Persuasion
2. Twelve Laws of Persuasion
3. Law of Dissonance: Internal Pressure Is the Secret
4. Law of Obligation: How to Get Anyone to Do a Favor for You
5. Law of Connectivity: Contagious Cooperation
6. Law of Social Validation: The Art of Social Pressure
7. Law of Scarcity: Get Anyone to Take Immediate Action
8. Law of Verbal Packaging: The Leverage of Language
9. Law of Contrast: How to Create Extra Value
10. Law of Expectations: The Impact of Suggestion
11. Law of Involvement: Create and Awaken Curiosity
12. Law of Esteem: How Praise Releases Energy
13. Law of Association: Create the Climate
14. Law of Balance: Logical Mind vs. Emotional Heart
15. Pre-Persuasion Checklist
Epilogue
Notes
Index"
Acknowledgments
Introduction
1. Power of Persuasion
2. Twelve Laws of Persuasion
3. Law of Dissonance: Internal Pressure Is the Secret
4. Law of Obligation: How to Get Anyone to Do a Favor for You
5. Law of Connectivity: Contagious Cooperation
6. Law of Social Validation: The Art of Social Pressure
7. Law of Scarcity: Get Anyone to Take Immediate Action
8. Law of Verbal Packaging: The Leverage of Language
9. Law of Contrast: How to Create Extra Value
10. Law of Expectations: The Impact of Suggestion
11. Law of Involvement: Create and Awaken Curiosity
12. Law of Esteem: How Praise Releases Energy
13. Law of Association: Create the Climate
14. Law of Balance: Logical Mind vs. Emotional Heart
15. Pre-Persuasion Checklist
Epilogue
Notes
Index"
Notă biografică
Kurt Mortensen (Provo, UT) is one of America’s leading authorities on persuasion, motivation and influence. He offers his speaking, training and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors.