Marketing: Insider's Tips + Tricks for Success in Small Business Marketing

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en Limba Engleză Carte Paperback – October 2009

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Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.
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ISBN-13: 9780615325507
ISBN-10: 0615325505
Pagini: 238
Dimensiuni: 133 x 203 x 13 mm
Greutate: 0.25 kg
Editura: Zodo Group