Marketing Management Plus Mymarketinglab with Pearson Etext -- Access Card Package

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en Limba Engleză Mixed media product – 25 Apr 2015
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab
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" "For undergraduate and graduate courses in marketing management. " "This package includes MyMarketingLab" ."" The gold standard for today s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today s marketing theory and practices." Marketing Management " is the gold standard marketing text because its content and organization consistently reflect the latest changes in today s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Personalize learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
0134058496/9780134058498 Marketing Management Plus MyMarketingLab with Pearson eText -- Access Card Package, 15/e Package consists of 0133856461/ 9780133856460 Marketing Management, 15/e
0133876802/ 9780133876802 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, 15/e "
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ISBN-13: 9780134058498
ISBN-10: 0134058496
Pagini: 816
Dimensiuni: 221 x 282 x 33 mm
Greutate: 1.84 kg
Ediția: 15
Editura: Pearson