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Marketing From Advertising to Zen: Financial Times Series

Autor Prof Tim. Ambler
en Limba Engleză Paperback – 19 dec 1995
"Masterful and pithy." – Winston Fletcher, Chairman of the Advertising Association
"Enjoyable and dangerously candid." – Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School
The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge.
Tim Ambler teaches Global Marketing at London Business School
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Specificații

ISBN-13: 9780273620327
ISBN-10: 0273620320
Pagini: 384
Dimensiuni: 156 x 234 x 25 mm
Greutate: 1.08 kg
Ediția:1
Editura: Pearson Education
Colecția Financial Times/ Prentice Hall
Seria Financial Times Series

Locul publicării:Harlow, United Kingdom