Marketing de Guerrilla

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Notă GoodReads:
en Limba Engleză Paperback – February 2009
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them.
Special strategies for forming strategic marketing alliances with other businesses.
The latest tactics for independent contractors & those who do business on the telephone.
Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.
Management lessons for the entrepreneur in the 21st century.
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ISBN-13: 9781600375125
ISBN-10: 160037512X
Pagini: 432
Dimensiuni: 152 x 229 x 30 mm
Greutate: 0.64 kg
Editura: Morgan James Publishing


"A genuine festival of marketing techniques and secrets. More than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses." -- LOS ANGELES TIMES "LOS ANGELES TIMES"