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Manual of Travel Agency Practice

Autor Gwenda Syratt, Jane Archer
en Limba Engleză Paperback – oct 2003
Now in its third edition, this successful must-have manual is thoroughly updated with new chapters and material, covering issues including:

* Technology development - the different types of travel agency systems available, what they do, how they do it and how to use them
* The Internet - how it is used to book travel, forecasts for its future use and how travel agenets stand in relation to it
* Global distribution systems - how to make bookings, and the new windows-based environment
* A full endorsement by Travel Weekly

The manual demonstrates correct methods for processing travel reservations, identifying business client needs and suitable documentation. It also shows key facts for the profitable planning, organization and operation of the retail travel agency. Each chapter contains exercises pertinent to the topics covered.

Students on any of the large number of courses in travel and tourism (ICM, City & Guilds, ABTA, IATA, UFTAA, BTEC, SCOTVEC, University of Oxford Certificate, Diploma of Vocational Education) will find this book invaluable.
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Specificații

ISBN-13: 9780750656894
ISBN-10: 0750656891
Pagini: 227
Ilustrații: Illustrated
Dimensiuni: 188 x 244 x 18 mm
Greutate: 0.43 kg
Ediția:Revizuită
Editura: BUTTERWORTH HEINEMANN

Public țintă

Higher National Diploma and first year undergraduate students of leisure and tourism courses, as well as students at FE level vocational courses (such as BTEC, NVQ, City & Guilds)

Cuprins

Foreword; Preface; Acknowledgments;Introduction; Package and group tours; Short breaks, special inerest holidays, theme parks, holiday centres, accomodation and theatre reservations; Coaching and incoming tourism; Cruising; Car rental; Ferry services and railways; Airlines; Technology; The internet; Insurance; Finance; Skills; Handling complaints; Solutions to exercises; Glossary; Index

Recenzii

"With its comprehensive guide to selling everything from coaching and cruising to car rental and air tickets, this book tells you how to stay ahead of the pack."

Martin Lane, Editor, Travel Weekly