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Junior: Writing Your Way Ahead in Advertising

Autor Thomas Kemeny Cuvânt înainte de Jeff Goodby
en Limba Engleză Hardback – 14 mai 2019
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy - everything from headlines to scripts to experiential activations - giving readers a lesson on a language we all thought we already knew.
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Specificații

ISBN-13: 9781576879122
ISBN-10: 1576879127
Pagini: 180
Dimensiuni: 160 x 226 x 23 mm
Greutate: 0.57 kg
Editura: Simon And Schuster Group USA
Colecția powerHouse Books
Locul publicării:United States

Descriere

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy - everything from headlines to scripts to experiential activations - giving readers a lesson on a language we all thought we already knew.


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