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Edward G. Rogoff is the author of" The Entrepreneurial Conversation," He is a professor in the department of management of the Zicklin School of Business and the academic director of the Lawrence N. Field Center for Entrepreneurship and Small Business at Baruch College. His articles have appeared in a variety of publications, including "Family Business Review,"" Forbes,"" The Journal of Business and Entrepreneurship," and" The New York Times." He is the founder of Newton Business Programs, an entrepreneurial-focused company which offers business training, and has served as a CEO for two media
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