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en Limba Engleză Paperback – 16 Jul 2012
Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society's best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak-attacks designed to elicit pre-programmed responses from unknowing victims. Influence: Science and Practice outlines the basics needed to recognize psychological techniques designed to bring about compliance, and offers advice on how to defend against them.
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ISBN-13: 9781610660204
ISBN-10: 161066020X
Pagini: 82
Dimensiuni: 178 x 254 x 4 mm
Greutate: 0.16 kg
Editura: Writers of the Round Table Press

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O carte incredibil de folositoare pentru a intelege mai bine dinamica gandirii umane si moduri numeroase in care aceasta poate fi inclinata in favoarea noastra. Lectura obligatorie pentru oamenii din domeniul vanzarilor sau al politicii.

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Textul de pe ultima copertă

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


This book will strike chords deep in the hearts and psyches of all of us.
Influence should be required reading for all business majors.
The material in Cialdini’s Influence is a proverbial gold mine.