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Happening: Design for Events

Editat de Sarah Schultz Contribuţii de Anneke Bokern Tessa Blokland Design de The Stone Twins Contribuţii de Joeri Bruyninckx Editat de Marlous Willems Contribuţii de Andrea Eschbach, Tim Groen, Cornelius Mangold, Edwin van Onna, Stephan Ott, Sarah Martín Pearson, Chris Scott, Masaaki Takahashi
en Limba Engleză Hardback – 12 ian 2007
How can design help to make PR events unique and compelling occasions? For the first time, «Happening. Design for Events» sets its sights on the total design of PR events and uses selected projects to show that there is virtually no limit to the influence and variety that are possible in this area.
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Specificații

ISBN-13: 9783764379766
ISBN-10: 3764379766
Pagini: 240
Ilustrații: 240 p. 250 illus. in color.
Dimensiuni: 240 x 300 x 25 mm
Ediția:2007
Editura: Birkhäuser Basel
Colecția Birkhäuser
Locul publicării:Basel, Switzerland

Descriere

How can design help to make PR events unique and compelling occasions? For the first time, Happening! Design for Events sets its sights on the total design of PR events and uses selected projects to show that there is virtually no limit to the influence and variety that are possible in this area. Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, and cultural exhibitions.
The results not only convince potential customers – they are a must for everyone involved in organizing big international events. Happening! surveys thirty projects by international companies and design firms – including Nike Brand Design and 3deluxe – and devotes eight pages to each, with photographs, drawings, and texts by prominent authors. Interviews with the designers close out the book.

Cuprins

3deluxe, Football Globe - 2006 FIFA World Cup, Art + Sports Adidas, Adidaa by Stella McCartney, Adidas Agence Patrick Jouin, Discothèque for Versailles Off, Versailles Off Blowupthings, Vok Dams Gala Award, Vok Dams Bread & Butter, Bread & Butter, Bread & Butter Courreges/Jean Bottineau, Courréges Fashion Show, Courréges Das Projekt, 125 Years Bilfinger Berger, Bilfinger Berger design hoch drei, Dodge Caliber International Media Launch, DaimlerChrysler eventlabs, Project FOX, Volkswagen Featuring Amsterdam, ArtOlive Young Talent 2005, ArtOlive Imagination, Mazda Global Autoshow, Mazda KMS, Myths: Automobili Lamborghini, Die Neue Sammlung, Staatliches Museum für angewandte Kunst Knock, Volvo C3 Experience, Volvo Louis Vuitton, Opening Maison Louis Vuitton Champs Elysees, Louis Vuitton Markgraph, Frankfurt Museum River Festival 2003, 2004, 2005, Tourismus + Congress MICE Group, Trafagar 200, Royal Navy Nike/JB, Nike Street Football, Nike Nike/AC, Air Celebration, Nike Philips, Next Simplicity, Philips piranhaKid, Heineken Greenspace, Heineken Schmalgemeijer, CineKid, Amsterdams Fonds voor de Kunst Schmidhuber+Partner, Samsung Pavillion, Cheil Communications for Samsung Electronics Storage, Burn Black Box, Burn Totems, Moments of Skin / Milan Fashion Week, P & G Beauty Tronic Studio, Bloom, Sharp Uniplan, Launch of Mercedes-Benz S-Class Model, Mercedes-Benz Hong Kong Villa Eugenie, Hugo Boss fashion Show, Hugo Boss Voss+Fischer, Linde. 125 Years of New Ideas, Linde Wink, Diesel events, Diesel

Textul de pe ultima copertă

Happening presents 29 happenings - in the broadcast sense of the word. From car shows to fashion events, from exhibitions to festivals, from sparkling to robust. Instead of telling you how to organize an event, Happening focuses on the design, and shows you how the designers translate the brief into an experience. The extensive photography allows you to enjoy these innovative events to the fullest.

Caracteristici

The most exciting events, product presentations, pop concerts, fashion shows, cultural events, corporate events, and award ceremonies – designing the total event
Includes interviews of the designers and comments of the Event supervisors
Designed by The Stone Twins, Amsterdam (www.stonetwins.com)