Cantitate/Preț
Produs

Global Strategy in the Service Industries

Autor Mario Glowik
en Limba Engleză Hardback – 5 mai 2017

Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Citește tot Restrânge

Preț: 109178 lei

Preț vechi: 119976 lei
-9%

Puncte Express: 1638

Preț estimativ în valută:
20917 22657$ 17938£

Carte tipărită la comandă

Livrare economică 09-23 mai

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138927926
ISBN-10: 1138927929
Pagini: 192
Dimensiuni: 174 x 246 mm
Greutate: 0 kg
Editura: Taylor & Francis