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Fanocracy: Turning Fans into Customers and Customers into Fans

Cuvânt înainte de Tony Meerman Robbins Autor Reiko Scott
en Limba Engleză Hardback – 9 ian 2020
The most powerful marketing force in the world isn't social media, email blasts or search ads. It's fandom. In Fanocracy, David Meerman Scott and his daughter Reiko - a baby boomer business strategist and a millennial Harry Potter fan - show readers how to build a successful fandom around their business by focusing on community, generosity, and fun. Those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large.
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Specificații

ISBN-13: 9780593084007
ISBN-10: 0593084004
Pagini: 304
Dimensiuni: 140 x 210 x 24 mm
Greutate: 0.41 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării:United States

Notă biografică

David Meerman Scott and Reiko Scott; Foreword by Tony Robbins

Descriere

Fandom can be rocket fuel for any business at any level. In FANOCRACY, a business strategist and his daughter show you how to build one.