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Employer Brand Management: Practical Lessons from the World′s Leading Employers

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Notă GoodReads:
en Limba Engleză Hardback – 12 Sep 2014
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.
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ISBN-13: 9781118898529
ISBN-10: 1118898524
Pagini: 316
Dimensiuni: 159 x 234 x 24 mm
Greutate: 0.62 kg
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Target   Rationale Human resource directors   How employer brand thinking can strengthen HR strategy and reinforce HR s value to the business   Resourcing managers / graduate recruiters / Talent Managers   Practical help in improving existing programmes of recruitment / talent management Marketing directors   Understanding the importance of people in delivering the desired brand experience   Chief executives / managing directors Personal grasp of a new approach to people management.