Emotionomics
Autor Dan Hillen Limba Engleză Paperback – 28 noi 2010
Preț: 106.07 lei
20.32€ • 22.06$ • 17.43£
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Specificații
ISBN-10: 0749461896
Pagini: 264
Dimensiuni: 157 x 236 x 15 mm
Greutate: 0.41 kg
Ediția:Revizuită
Editura: Kogan Page
Cuprins
Part One: Why emotions matter
1 The new mental model
Overview
Science: the meaning of a three-part brain
Psychology: balancing blind instinct with growth
Economics: plugging emotions into the equation
2 The science of facial coding
Overview
The challenge: when words alone fail us
Origins and scope: why and how facial coding works
Deliverables: facial coding in practice
3 Emotions and motivations
Overview
Contextualizing emotions: how feelings fuel behaviour
Motivations: what spurs us on
The Emotionomics Matrix: introducing a strategic model
Part Two: Marketplace applications
4 Branding
Overview
Reflected beliefs: keep consumers' values in view
Belonging where status and security meet
Telling a story: selling familiarity and comfort
Conclusion
5 Offer design, packaging and usability
Overview
Winning superiority: nurturing a 'wow'
Sensory payoff: the way to the heart
Functional fulfilment: joy not frustration
Conclusion
6 Advertising
Overview
Being absorbing: what stopping power entails
The invisible line: why knowing the target market matters
Reassurance: defusing scepticism
Conclusion
7 Sales
Overview
Commitment: adopting a relationship model
Unity: staying in step with the prospect
Interwoven rewards: creating a 'we' mentality
Conclusion
8 Retail and service
Overview
Respectfulness: enabling efficiency
Engagement: bringing back delight
Reassurance: proving oneself right
Conclusion
Part Three: Workplace applications
9 Leadership
Overview
The greater good: why character matters
Clear vision: forward thinking and feeling
Cohesive culture: bringing everyone along
Conclusion
10 Employee management
Overview
Compatibility: identifying what works
Reciprocating trust: avoid disconnects
Mission critical: inspiring a questing mentality
Conclusion
Recenzii
'The truth behind the cold face of business.'
The Bookseller
'The second chapter in particular offers a crash course on facial coding and how you can successfully discern the seven core emotions...'
Esquire
'Dan Hill offers a new perspective: that emotions can be crucial to business motivation.'
Accounting Technician
'Hill's book aims to educate the reader into understanding what people are thinking, how emotions win over our reason and logic and how to unlock the power of emotions in terms of your business - harnessing the power but not becoming victim to it.'
Managing Growth