Digital Branding
Autor Daniel Rowlesen Limba Engleză Paperback – 28 dec 2017
Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy
-How to tackle advancements in mobile marketing and mobile payments
-Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
Preț: 135.20 lei
Preț vechi: 168.45 lei
-20%
Puncte Express: 203
Preț estimativ în valută:
25.90€ • 28.12$ • 22.21£
25.90€ • 28.12$ • 22.21£
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780749481698
ISBN-10: 0749481692
Pagini: 232
Dimensiuni: 154 x 233 x 17 mm
Greutate: 0.36 kg
Ediția:2. Auflage
Editura: Kogan Page
ISBN-10: 0749481692
Pagini: 232
Dimensiuni: 154 x 233 x 17 mm
Greutate: 0.36 kg
Ediția:2. Auflage
Editura: Kogan Page
Notă biografică
Daniel Rowles has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.
Cuprins
Section - 00: Introduction; Section - Part one: Digital branding in perspective; Section - 01: What digital branding really means; Section - 02: Focusing on value; Section - 03: Considering the user journey; Section - 04: Objectives and authenticity; Section - Part two: The digital toolkit; Section - 05: Social media; Section - 06: Search; Section - 07: Mobile; Section - 08: Online advertising; Section - 09: E-mail marketing; Section - 10: CRM and marketing automation; Section - 11: From integration to transmedia campaigns; Section - Part three: Digital brand strategy and measurement; Section - 12: Measuring digital branding; Section - 13: Primaries and indicators; Section - 14: The role of analytics; Section - 15: Bridging the gaps; Section - 16: The importance of asking questions; Section - 17: Conclusions;
Descriere
Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.