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Cult of The Luxury Brand: Inside Asia's Love Affair with Luxury

Autor Radha Chadha, Paul Husband
en Limba Engleză Paperback – 21 iul 2015
With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
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Specificații

ISBN-13: 9781857886351
ISBN-10: 1857886356
Pagini: 320
Dimensiuni: 171 x 230 x 16 mm
Greutate: 0.43 kg
Editura: NICHOLAS BREALEY PUBLISHING
Colecția Nicholas Brealey Publishing

Notă biografică

Radha Chadha (left) is one of Asia’s leading marketing and consumer
insights experts. After working with top advertising agencies
JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia, Radha
established her own brand consultancy in 2000 in Hong Kong
(www.chadha-strategy.com). She has held senior strategic planning
positions, and led the thinking on brands such as HSBC, American
Express, British Airways, Glaxo SmithKline, and Mandarin Oriental.
Radha is a faculty member of the prestigious Tsinghua Ogilvy
Branding States Program, a collaborative effort between Beijing’s
Tsinghua University and Ogilvy & Mather. She has an MBA from
the Indian Institute of Management, Ahmedabad, with a specialization
in Marketing, and a BA in Math from St. Stephen’s College,
New Delhi.

Paul Husband (right) is one of Asia’s leading retail center planning
and development consultants. He arrived in Hong Kong in 1988
and began his career as marketing manager for Pacific Place, often
referred to as the region’s most successful retail center. Paul and
his company work with clients in Hong Kong, Singapore, Taiwan,
China, Korea, India, the Philippines, and Thailand, and publish an
annual report on the growth of luxury brands in China
(www.husband-retail.com). Paul is an Asian faculty member of the
International Council of Shopping Centres and a member of the
Washington-based Urban Land Institute. He lives in Hong Kong
with his wife and a large walk-in closet.
www.cultoftheluxurybrand.com

Descriere

The first book to explore how and why an amazing "luxeplosion" is rocking Asia.