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Consuming Experience

Editat de Antonella Caru, Bernard Cova
en Limba Engleză Paperback – 7 dec 2006
Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
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Specificații

ISBN-13: 9780415382441
ISBN-10: 0415382440
Pagini: 224
Ilustrații: 28 b/w images, 3 tables, 16 halftones and 12 line drawings
Dimensiuni: 157 x 234 x 11 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis Ltd (Sales)