Consumer Buying Behaviour: A Modelling Approach: India Studies in Business and Economics
Autor Sadia Samar Alien Limba Engleză Hardback – 11 aug 2021
Din seria India Studies in Business and Economics
- Preț: 306.29 lei
- Preț: 339.49 lei
- 20% Preț: 770.68 lei
- 20% Preț: 531.58 lei
- 20% Preț: 536.88 lei
- Preț: 389.08 lei
- Preț: 349.69 lei
- 20% Preț: 525.02 lei
- Preț: 343.22 lei
- 20% Preț: 538.45 lei
- Preț: 347.67 lei
- 20% Preț: 532.93 lei
- 20% Preț: 557.98 lei
- Preț: 350.00 lei
- 20% Preț: 537.63 lei
- Preț: 355.58 lei
- 20% Preț: 533.68 lei
- Preț: 351.30 lei
- Preț: 347.01 lei
- 20% Preț: 427.63 lei
- 20% Preț: 541.07 lei
- Preț: 365.18 lei
- Preț: 362.20 lei
- Preț: 354.64 lei
- Preț: 349.34 lei
- 20% Preț: 543.46 lei
- Preț: 362.85 lei
- 20% Preț: 520.25 lei
- 20% Preț: 552.17 lei
- 20% Preț: 527.64 lei
- 20% Preț: 525.78 lei
- 20% Preț: 534.49 lei
- 20% Preț: 535.83 lei
- 24% Preț: 655.77 lei
- 20% Preț: 532.12 lei
- 20% Preț: 529.49 lei
- 20% Preț: 531.07 lei
- 20% Preț: 533.68 lei
- 20% Preț: 535.31 lei
- 20% Preț: 531.36 lei
- 24% Preț: 694.80 lei
Preț: 367.15 lei
Puncte Express: 551
Preț estimativ în valută:
70.34€ • 76.19$ • 60.32£
70.34€ • 76.19$ • 60.32£
Carte anulată
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9788132237341
ISBN-10: 813223734X
Dimensiuni: 155 x 235 mm
Ediția:1st ed. 2021
Editura: Springer India
Colecția Springer
Seria India Studies in Business and Economics
Locul publicării:New Delhi, India
ISBN-10: 813223734X
Dimensiuni: 155 x 235 mm
Ediția:1st ed. 2021
Editura: Springer India
Colecția Springer
Seria India Studies in Business and Economics
Locul publicării:New Delhi, India
Cuprins
Basic
Concepts.-
Beta-
Binomial
Purchase
Incidence
Model.-
A
Bayesian
Approach
to
Purchase
Incidence
Model.-
A
New
Approach
to
Purchase
Incidence
Model.-
Consumer
Response
to
Promotional
Scheme:
An
Analytical
Approach.-
Retailer
Satisfaction
Index
of
Health
Drink
Sector:
An
Indian
Case.
Notă biografică
Dr.
Sadia
Samar
Ali is
an
Associate
Professor
and
Area
Chair
in
the
field
of
‘Operations
and
Supply
Chain’
at
the
New
Delhi
Institute
of
Management,
New
Delhi,
India.
An
Alumnus
of
the
prestigious
Aligarh
Muslim
University,
Aligarh,
India,
she
holds
a
doctorate
in
Operations
Research
and
has
17
years
of
academic
teaching
experience.
Dr.
Ali
specializes
in
research
on
purchase-incidence
models;
Bayesian
analysis;
multi-criteria
decision-making;
reliability
function;
supply
chain
management;
logistics
management;
and
research
evaluation
in
management.
Dr. Ali’s work focuses on bridging the gap between academia and industry in the development of India’s young future managers by exposing them to
She has published more than 40 papers listed in ISI, SCOPUS and SCIRUS and more than 15 refereed papers, which have appeared in leading European, American, Indian and South-Asian journals. She has presented papers at various international and national conferences, and has organized and chaired technical sessions at international conferences in Poland, Scotland, Spain, Italy, the USA and India.
Dr. Ali serves as an editor or reviewer for several internationally prominent journals, including the JOSCM, IJRPM and IJOPM. She is an active member of several professional societies, e.g. APICS, POMS, SOM, ACLM and IIMM, and is the author of the books “Models of Consumer Buying Behavior” and “Future Trend of Supply Chain Practices in Cement Industry”. She is associated with the EURO and IFORS groups as part of the working team promoting ‘Sustainable and Optimization practices’ and ‘Humanitarian Supply Chain’ practices of developing countries’ and is a founding Member of the Group on Methodology of Societal Complexity (MSC) for Indian Chapter.
Dr. Ali’s work focuses on bridging the gap between academia and industry in the development of India’s young future managers by exposing them to
She has published more than 40 papers listed in ISI, SCOPUS and SCIRUS and more than 15 refereed papers, which have appeared in leading European, American, Indian and South-Asian journals. She has presented papers at various international and national conferences, and has organized and chaired technical sessions at international conferences in Poland, Scotland, Spain, Italy, the USA and India.
Dr. Ali serves as an editor or reviewer for several internationally prominent journals, including the JOSCM, IJRPM and IJOPM. She is an active member of several professional societies, e.g. APICS, POMS, SOM, ACLM and IIMM, and is the author of the books “Models of Consumer Buying Behavior” and “Future Trend of Supply Chain Practices in Cement Industry”. She is associated with the EURO and IFORS groups as part of the working team promoting ‘Sustainable and Optimization practices’ and ‘Humanitarian Supply Chain’ practices of developing countries’ and is a founding Member of the Group on Methodology of Societal Complexity (MSC) for Indian Chapter.
Textul de pe ultima copertă
Based
on
comprehensive
research,
this
book
focuses
on
purchase
incidence
models
of
consumer
buying
behavior,
which
provide
answers
to
the
questions
‘when’
and
‘how
much
to
purchase’.
It
discusses
consumer
buying
behavior,
including
pre-purchase
needs
and
attitudes
together
with
experiences
based
on
consumption,
as
well
as
factors
affecting
this
behavior,
like
advertising,
promotions,
retail
availability,
packaging,
formulation,
pricing
and
post-purchase
evaluation
of
satisfaction.
It
also
explains
the
latest
consumer
buying
strategy
models
adopted
by
the
industry
today.
Caracteristici
Follows
a
contemporary
approach
to
explaining
the
traditional
and
modern
concepts
of
understanding
the
norms
of
consumer
behavior
Discusses the modeling approach, clearly explaining the significance of consumer behaviour and also explains how it can be tackled
Includes illustrations, examples, and exercises based on live data relating to the Indian context
Discusses the modeling approach, clearly explaining the significance of consumer behaviour and also explains how it can be tackled
Includes illustrations, examples, and exercises based on live data relating to the Indian context