Competitive Intelligence for Information Professionals
Autor Margareta Nelke, Charlotte Håkanssonen Limba Engleză Paperback – 10 feb 2015
- Competitive intelligence (CI) is a new area for Information professionals
- Offers perspectives on a new trend within the library and information sector
- Provides a comprehensive approach to CI
Preț: 297.24 lei
Preț vechi: 323.10 lei
-8%
Puncte Express: 446
Preț estimativ în valută:
56.95€ • 61.69$ • 48.84£
56.95€ • 61.69$ • 48.84£
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780081002063
ISBN-10: 0081002068
Pagini: 152
Dimensiuni: 151 x 229 x 10 mm
Greutate: 0.25 kg
Editura: ELSEVIER SCIENCE
ISBN-10: 0081002068
Pagini: 152
Dimensiuni: 151 x 229 x 10 mm
Greutate: 0.25 kg
Editura: ELSEVIER SCIENCE
Cuprins
1. The value of competitive intelligence 2. The right leadership adds value to competitive intelligence 3. Competitive intelligence from start to end 4. Plan and prioritise 5. Capture and manage 6. Analyse and communicate 7. The organisational side of competitive intelligence 8. Knowledge management – a vital component of competitive intelligence 9. The human side of competitive intelligence 10. The role of the information professional in competitive intelligence 11. Promoting competitive intelligence: the importance of marketing, communication and evaluation 12. Tools and methods