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Competition Demystified: A Radically Simplified Approach to Business Strategy

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en Limba Engleză Carte Paperback – 08 Nov 2007

Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

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Specificații

ISBN-13: 9781591841807
ISBN-10: 1591841801
Pagini: 416
Ilustrații: b/w charts and graphs throughout
Dimensiuni: 140 x 215 x 23 mm
Greutate: 0.38 kg
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării: New York, United States