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Building Communities: Social Networking for Academic Libraries: Chandos Publishing Social Media Series

Autor Denise Garofalo
en Limba Engleză Paperback – 31 oct 2013
Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: ‘What’s next?’

  • Provides information on how to plan, integrate, and assess the use of social media in academic libraries
  • Gives examples on the best social media technologies to implement in academic libraries
  • Discusses the skills and knowledge required in the academic library to launch a successful social media campaign
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Specificații

ISBN-13: 9781843347354
ISBN-10: 1843347350
Pagini: 242
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.35 kg
Ediția:New.
Editura: ELSEVIER SCIENCE
Seria Chandos Publishing Social Media Series


Cuprins

  • Dedication
  • List of figures
  • Acknowledgements
  • About the author
  • Chapter 1: The whats and whys of social networking for academic libraries
    • Abstract:
    • Background
    • Role on campus
    • Why social media for academic libraries?
    • Rewards of social media participation
  • Chapter 2: How to approach the implementation of social media technologies
    • Abstract:
    • Planning
    • Community-building
    • Survey of academic librarians using social media
    • Conclusion
  • Chapter 3: Case studies of academic libraries and social media networking
    • Abstract:
    • Libraries
    • Analysis of the experiences shared in case studies
  • Chapter 4: First steps
    • Abstract:
    • Strategy for implementing social media
    • Skill set defined
    • Sample social media policies
  • Chapter 5: Make the connection: posting on social media
    • Abstract:
    • Just DO it
    • Basic Facebook how-to section
    • Basic Twitter How-to Section
  • Chapter 6: Evaluating the impact of social media in academic libraries
    • Abstract:
    • How to evaluate
    • What to evaluate and what tools to use
    • Mid-course adjustments
  • Chapter 7: Closing thoughts
    • Abstract:
  • Appendix 1: Survey questions
  • Appendix 2: Case study questions
  • Appendix 3: Tools and resources
  • Glossary
  • References
  • Bibliography
  • Index