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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

Autor Catherine Kaputa
en Limba Engleză Paperback – 16 iun 2012

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From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, author of You Are a Brand! and founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to position your unique product or service, narrow your target audience, create a standout company personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media and marketing techniques, Breakthrough Branding teaches everyone from novice start-ups to seasoned professionals how to leverage every asset and pursue every opportunity to create a successful business.
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Specificații

ISBN-13: 9781857885811
ISBN-10: 1857885813
Pagini: 296
Dimensiuni: 153 x 228 x 19 mm
Greutate: 0.35 kg
Ediția:New.
Editura: NICHOLAS BREALEY PUBLISHING
Colecția Nicholas Brealey America

Descriere

This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same

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