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Brand Warriors Of China: The Balancing Act of Brand Leadership in the 21st Century

Autor Serge Dumont
en Limba Engleză Paperback – 15 mai 2003
This book is a must read for all those interested in building successful corporate brands and product or service brands for China and the rest of the world. Based on interviews with CEOs and key decision makers, Gilmore and Dumont distil the essence of many of the top brands in China exploring the fundamental issues that Chinese companies are having to address.
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Specificații

ISBN-13: 9781861976994
ISBN-10: 1861976992
Pagini: 256
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0 kg
Ediția:Main
Editura: Profile
Colecția Profile Books
Locul publicării:London, United Kingdom

Notă biografică

Serge Dumont is one of the most well-known figures in PR and branding in Asia. His involvement in China dates back to 1978 and he established the first PR agency in China.

Descriere

An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.