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Blown to Bits: How the New Economics of Information Transforms Strategy

Autor Philip Evans, Thomas S. Wurster
en Limba Engleză Hardback – oct 1999
Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information - customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage.
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Specificații

ISBN-13: 9780875848778
ISBN-10: 087584877X
Pagini: 261
Dimensiuni: 164 x 242 x 28 mm
Greutate: 0.62 kg
Editura: Harvard Business Review Press
Locul publicării:Canada

Descriere

With an uncompromising clarity and vivid examples, "Blown to Bits" is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect a world where richness and reach go hand in hand and explains how to take advantage of the new forces shaping competitive advantage.